Whoa whoa whoa! WTF PETA?

I am a huge animal advocate who adopted my doggy BFF Kyssa from the Vancouver Pound almost 12 years ago. When I worked at a large law firm in Vancouver I was in charge of the firm's BCSPCA Paws for a Cause campaign every year before moving to California. So I'm not someone who just sits around at home whining about the poor abused animals, I get out there and work to make a change.

But PETA - when you start trying to scare my kid I'm gonna have to ask you to back the hell up. PETA's latest billboard campaign features a picture of a Jack Russell Terrier's head on a turkey's body with the words 'KIDS: If you wouldn't eat your dog, why eat a turkey.  Go vegan.'

If they want to target adults with these ads they can go right ahead but to set their sights on kids - that's just not cool.

Parents who make the effort to teach their children about things like helping the environment, bullying, the Golden Rule and of course compassion for all living things are to be commended and, as one of those parents, I don't appreciate scare tactics.

Does PETA even need to deliver a blow aimed at children to further their cause and, more importantly, will it even work? Consider that a National Turkey Federation survey found that 88% of Americans eat turkey every Thanksgiving as a matter of tradition. Is the dog-turkey hybrid really going to change that?

They might argue that childrens' inherent compassion makes them ideal targets for PETA's cause but I would counter that if their cause is solid enough they don't need to aim at kids. As successful as they may be, PETA might want to consider a better approach. Stop going for the 'any news is publicity' gambit and start taking the high road.

Kyssa does not agree with experimentation on animals.

And I know I know - here we are talking about PETA. Well played.